Customer Retention vs. Customer Acquisition Marketing
Both retention of existing customers and the acquisition of a new audience are key components to your email marketing strategy and crucial to business growth. Here, we are going to explore BOTH avenues...
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Prepare Your Fall Email Marketing Campaigns
Summer is the perfect time to map out your forthcoming Autumn/Winter email campaign plans. This time is more than likely your busiest time of year, with a slew of holidays, awareness months and retail...
View ArticlePrepare Your Fall Email Marketing Campaigns (PART 2)
Now that your schedule is complete with significant holidays, specific promotions and more, it’s time to take your planning to the next step. Design and layout emails that are pleasing to your target...
View ArticleWays to Improve Your Calls-to-Action
When sending a marketing email or promotion to engage, there are some key elements to getting it right. You want to drive traffic to your website and convert customers. If you are not ultimately...
View ArticleHow to Follow Creative Design Guidelines in Email
Email marketing is one of the best weapons in a company’s marketing arsenal and the majority of consumers still prefer receiving emails when receiving offers and promotions. Here are some standard...
View ArticleEmail Marketing is a First Impression That Leaves a Lasting Impact
More and more businesses are seeing the value in making a good first impression with their email marketing campaigns. From the moment a potential customer subscribes to your email, your “thank you for...
View ArticleSupercharge your Email Marketing with Retargeting
Email marketing is one of the cornerstones of digital marketing and an incredibly effective way to reach your customers. Studies show that most people prefer to receive promotional materials via email...
View ArticleE-mail Marketing Myths You Should Know
E-mail marketing is a popular form of online marketing and a staggering 205 billion emails sent/received during the last calendar year. If you get it right e-mail marketing can provide huge returns for...
View ArticleSimple Tips to Improve Inbox Delivery Rates
Are you running an email campaign and want to improve your current delivery rates to your audiences Inbox? First off, make sure you can mark these off of your task list: Catchy subject line – check...
View ArticleThe Difference between Email Opens & Clicks
It is safe to say email outperforms nearly all other marketing channels because of the simple fact that it is trackable and provides true insights to reach your goals. With detailed reporting that...
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