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Channel: Online Marketing – BMI Elite – Email Marketing, Design & Lead Generation
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Amazon Becomes Surprising Advertising Giant

By: Savannah McClelland According to an eMarketer study published Tuesday, Amazon brought in an estimated $450 million in advertising revenue for 2012. The company grew its advertising business by...

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U.S. Retailers Increasing Spending

By Savannah McClelland According to estimates made by eMarketer, retailers in the United States will increase their spending by another 14% this year, coming to a total of $9.4 billion. By next year,...

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Desktop Ads Will Soon Lose Traction

By Savannah McClelland A handful of unrelated reports have painted a picture of the decline of ads targeted for desktop computing. The most recent, conducted by eMarketer, suggests that desktop-based...

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An Ad Blocker That Helps Advertisers

By Savannah McClelland In the complex world of online advertising, one of the pitfalls is the existence and popularity of ad blocking software; there is one program, however, that advertisers and...

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YouTube Adds Embeddable Subscribe Buttons

YouTube, perhaps in an effort to further capitalize on video as a marketing medium, is adding one-click embeddable Subscribe buttons to offside pages, which will allow users to subscribe to a company...

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Yahoo Properties Have More Visitors than Google for First Time Since 2011

Marissa Mayer’s streak of buying up companies and revolutionizing Yahoo from within has started to pay solid dividends; for the first time since April 2011, comScore released figures showing Yahoo...

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Consumer-Generated Videos Work Surprisingly Well

Video sharing platform EXPO released the results of a test program last week, wherein brands placed user-generated video content on their product pages. According to the results, those brands that used...

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Nielsen Keeping Up with the Times, To Add Mobile

In an attempt to keep abreast of the viewing habits of consumers, Nielsen announced an update on Monday to its typical TV ratings system. Nielsen has been in the news a few times this year, notably...

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Ecommerce Projected to Hit $200 Billion This Year

According to a projection report released earlier this month by comScore, a leader in analyzing trends in the digital world; by the time the fourth quarter ends for 2013, ecommerce will have reached...

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The Holiday Ad Wars Begin

Because the holiday shopping season is a major boon to retailers everywhere, it’s hardly surprising that companies are already starting to gear up their advertising to draw consumers in. For the most...

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Black Friday Starts 2013 Holiday Shopping Season Strong

The figures on Black Friday revenues have started to come in, revealing that the traditional post-Thanksgiving early bird specials are bigger than ever. Online spending on Black Friday increased 15% to...

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Cyber Monday Shopping Exceeds Expectations

The second most-contested metric in holiday shopping after Black Friday numbers is becoming Cyber Monday revenues—which should come as no surprise, considering the growing numbers of consumers who do a...

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Pantene Ad Gets Unexpected International Traction

In the Philippines, Proctor and Gamble-owned hair care brand Pantene launched an ad demonstrating the differences with which men and women are viewed in a professional context. The ad went viral...

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Groupon Says President’s Day Flub Was On Purpose

Like any number of other commerce sites, Groupon promoted a President’s Day sale last weekend; the distinction for Groupon’s sale, however, was in a flub; on Friday, the site announced plans to give...

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Persistence of TV Prominence Means Brands Need Real Strategies

While the growth of digital content, including streaming video, is steadily rising, a recent study by Nielsen reveals some important data for consideration. The study was conducted with ad targeting...

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Customer Retention vs. Customer Acquisition Marketing

Both retention of existing customers and the acquisition of a new audience are key components to your email marketing strategy and crucial to business growth. Here, we are going to explore BOTH avenues...

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Prepare Your Fall Email Marketing Campaigns

Summer is the perfect time to map out your forthcoming Autumn/Winter email campaign plans. This time is more than likely your busiest time of year, with a slew of holidays, awareness months and retail...

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Prepare Your Fall Email Marketing Campaigns (PART 2)

Now that your schedule is complete with significant holidays, specific promotions and more, it’s time to take your planning to the next step.   Design and layout emails that are pleasing to your target...

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Ways to Improve Your Calls-to-Action

When sending a marketing email or promotion to engage, there are some key elements to getting it right. You want to drive traffic to your website and convert customers. If you are not ultimately...

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How to Follow Creative Design Guidelines in Email

Email marketing is one of the best weapons in a company’s marketing arsenal and the majority of consumers still prefer receiving emails when receiving offers and promotions.  Here are some standard...

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