Amazon Becomes Surprising Advertising Giant
By: Savannah McClelland According to an eMarketer study published Tuesday, Amazon brought in an estimated $450 million in advertising revenue for 2012. The company grew its advertising business by...
View ArticleU.S. Retailers Increasing Spending
By Savannah McClelland According to estimates made by eMarketer, retailers in the United States will increase their spending by another 14% this year, coming to a total of $9.4 billion. By next year,...
View ArticleDesktop Ads Will Soon Lose Traction
By Savannah McClelland A handful of unrelated reports have painted a picture of the decline of ads targeted for desktop computing. The most recent, conducted by eMarketer, suggests that desktop-based...
View ArticleAn Ad Blocker That Helps Advertisers
By Savannah McClelland In the complex world of online advertising, one of the pitfalls is the existence and popularity of ad blocking software; there is one program, however, that advertisers and...
View ArticleYouTube Adds Embeddable Subscribe Buttons
YouTube, perhaps in an effort to further capitalize on video as a marketing medium, is adding one-click embeddable Subscribe buttons to offside pages, which will allow users to subscribe to a company...
View ArticleYahoo Properties Have More Visitors than Google for First Time Since 2011
Marissa Mayer’s streak of buying up companies and revolutionizing Yahoo from within has started to pay solid dividends; for the first time since April 2011, comScore released figures showing Yahoo...
View ArticleConsumer-Generated Videos Work Surprisingly Well
Video sharing platform EXPO released the results of a test program last week, wherein brands placed user-generated video content on their product pages. According to the results, those brands that used...
View ArticleNielsen Keeping Up with the Times, To Add Mobile
In an attempt to keep abreast of the viewing habits of consumers, Nielsen announced an update on Monday to its typical TV ratings system. Nielsen has been in the news a few times this year, notably...
View ArticleEcommerce Projected to Hit $200 Billion This Year
According to a projection report released earlier this month by comScore, a leader in analyzing trends in the digital world; by the time the fourth quarter ends for 2013, ecommerce will have reached...
View ArticleThe Holiday Ad Wars Begin
Because the holiday shopping season is a major boon to retailers everywhere, it’s hardly surprising that companies are already starting to gear up their advertising to draw consumers in. For the most...
View ArticleBlack Friday Starts 2013 Holiday Shopping Season Strong
The figures on Black Friday revenues have started to come in, revealing that the traditional post-Thanksgiving early bird specials are bigger than ever. Online spending on Black Friday increased 15% to...
View ArticleCyber Monday Shopping Exceeds Expectations
The second most-contested metric in holiday shopping after Black Friday numbers is becoming Cyber Monday revenues—which should come as no surprise, considering the growing numbers of consumers who do a...
View ArticlePantene Ad Gets Unexpected International Traction
In the Philippines, Proctor and Gamble-owned hair care brand Pantene launched an ad demonstrating the differences with which men and women are viewed in a professional context. The ad went viral...
View ArticleGroupon Says President’s Day Flub Was On Purpose
Like any number of other commerce sites, Groupon promoted a President’s Day sale last weekend; the distinction for Groupon’s sale, however, was in a flub; on Friday, the site announced plans to give...
View ArticlePersistence of TV Prominence Means Brands Need Real Strategies
While the growth of digital content, including streaming video, is steadily rising, a recent study by Nielsen reveals some important data for consideration. The study was conducted with ad targeting...
View ArticleCustomer Retention vs. Customer Acquisition Marketing
Both retention of existing customers and the acquisition of a new audience are key components to your email marketing strategy and crucial to business growth. Here, we are going to explore BOTH avenues...
View ArticlePrepare Your Fall Email Marketing Campaigns
Summer is the perfect time to map out your forthcoming Autumn/Winter email campaign plans. This time is more than likely your busiest time of year, with a slew of holidays, awareness months and retail...
View ArticlePrepare Your Fall Email Marketing Campaigns (PART 2)
Now that your schedule is complete with significant holidays, specific promotions and more, it’s time to take your planning to the next step. Design and layout emails that are pleasing to your target...
View ArticleWays to Improve Your Calls-to-Action
When sending a marketing email or promotion to engage, there are some key elements to getting it right. You want to drive traffic to your website and convert customers. If you are not ultimately...
View ArticleHow to Follow Creative Design Guidelines in Email
Email marketing is one of the best weapons in a company’s marketing arsenal and the majority of consumers still prefer receiving emails when receiving offers and promotions. Here are some standard...
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